Golfwear is having a moment. The category is growing at 6.9% a year against a 4.2% apparel industry average. It has pulled streetwear founders, lifestyle designers, and DTC labels onto the course. It has turned the polo into a cultural object, the fairway into a photographed backdrop, and performance fabric into everyday dressing in a way no … Read more
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Menswear fabric choices for SS27 are starting to land. Linen is gaining renewed traction, stripe is appearing across multiple categories, and technical fabrics are showing up in contexts that would have felt out of place two seasons ago. As brands begin making decisions for the season, the product and material design experts at Lever Style … Read more